12 Months In Our First Physical Store

March 09, 2021

12 Months In Our First Store
Just over 12 months ago, this little thing called COVID-19 put a stop to all of our regular markets & in-person events which, at that stage, made up almost half of our sales. So we thought we'd have a crack at our own physical store and opened our doors at Marketown Newcastle 1 year ago today. This store became our 'Head Office' where we could make all of our products, send out online orders and get our creative juices flowing.
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The Challenges
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Along with the usual challenges that come with opening a new store, we were only open for 3 weeks when that silly COVID made us close for a little bit. When we reopened we had to rethink the way we operated.
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We offered free local delivery and click & collect to help reduce the amount of time spent in store. Our testers were gone, our complimentary pot of tea was gone, our workshops were cancelled. Cleaning & sanitising was amped up majorly, we released our new sanitising sprays and mask wearing was an inconvenient must-have.
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Our Newcastle Store
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The Love
It was definitely an 'interesting' baptism in to running a physical store but we were so extremely lucky that you guys, the incredible Scrubba community, showed support in ways we could never have imagined. Not only did our online orders increase dramatically because everyone was stuck at home, our new store exceeded all expectations.
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It wasn't just the increased sales that made us feel the love either. We have made so, so many new friends since opening the store. We absolutely adore our regulars that come in just for a chat and sometimes even bring us a little gift from the local bottlo. 
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Our Newcastle Store
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So THANK YOU!! Thank You to everyone that has popped in to our store over the past 12 months, Thank You to the incredible crew at Marketown who has helped us make this transition so smoothly and Thank You to all of our team that have helped keep the doors open for the past 52 weeks. We love you all. xo

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