Gold In Skincare - Is It Just A Gimmick?

Gold skin care has become popular once more because of a viral Instagram post that revealed that gold-infused masks were the backstage trick to the runway glow of Victoria's Secret models.

Cleopatra was onto something… It turns out that gold is an effective ingredient that is both safe and non-irritating for most people. According to Dr Ife J Rodney of Eternal Dermatology;

“Gold has been used as an anti-inflammatory, antioxidant, and anti-aging ingredient for decades.” 

The History of Gold in Skincare

According to legend, Cleopatra was the first lady to apply pure gold to her face in order to keep her skin looking young and brilliant. As the "flesh of the Gods," gold was regarded as one of the most valuable minerals in ancient Egypt, Greece, and Japan because of its anti-aging, anti-inflammatory, and collagen-boosting properties. Additionally, it was adored since it improved dull, lifeless complexions to make them look more radiant and restore their healthy glow.

The therapeutic properties of pure gold were also known and used centuries ago. Chinese medics employed pure gold to heal ingrown hairs, smallpox scarring, and skin ulcers, while the Romans used gold-infused medicines to treat skin blemishes.

With the help of Scrubba Body’s brand-new, extravagant 24k Gold Face Serum, you may now benefit from the amazing anti-ageing properties of pure gold at an affordable price. Wondering why your beauty shelf should contain pure gold? This is why:

1. Gold enhances other skincare ingredients

One potential advantage of gold is that it can actually boost the potency of other skincare ingredients. Harvard Medical School graduate & dermatology researcher Dr Loretta Ciralod MD states;

“It definitely seems that gold can act as a carrier to help penetration. It could very well be that the gold is helping the penetration of other actives [in the product],”

2. It has anti-ageing properties

High concentrations of antioxidants found in pure gold prevent free radicals from causing skin damage. Wrinkles, fine lines, redness, hyperpigmentation, and skin irritation are all examples of this damage. Free radicals brought on by sun damage, pollution, chemicals, and other assaults are to blame for these skin alterations.

According to Dr. Paul Jarrod Frank, a cosmetic dermatologist in New York City, “Gold is used as an anti-aging ingredient, as it can help reduce inflammation, which is a cause of acne and hyperpigmentation,”

3. It can help heal your skin

A 2021 study published in the peer-reviewed chemistry journal 'Molecules' suggests that gold nanoparticles may "accelerate wound healing pathways" via a variety of mechanisms, including antioxidant activity.  According to a different study, gold nanoparticles can improve blood flow and have antibacterial characteristics.

4. It helps make your skin look brighter

Because pure gold has anti-inflammatory effects, when used topically, it can enhance the brightness and shine of your skin. Pure gold improves circulation due to its capacity to absorb into the epidermis. This results in a younger-looking, brighter glow.

5. It helps relieve irritated and inflamed skin

Gold's inflammatory-blocking abilities aid to soothe irritated, inflamed acne. Dryness can make this irritation worse, but moisturising oils and the anti-inflammatory qualities of gold can soothe it. Experts concur.

According to Tabasum Mir, a dermatologist who specialises in cosmetic laser surgery and skincare, gold can soothe acne inflammation, lessen skin redness, and shield against free radicals that cause wrinkles and UV damage.

6. It protects your skin from free radicals

According a study posted in the National Library of Medicine;

“Gold particles have been shown to have antioxidant properties and therefore could help protect the skin’s surface from damage caused by free radicals,”

Remember that free radicals are extremely unstable chemicals that can be produced by environmental irritants like UV radiation, smoking, and pollution and cause early ageing symptoms.

7. It can help prevent the loss of collagen

A crucial component of healthy skin is collagen. It keeps the skin pliable and soft. However, as time passes, collagen production decreases, resulting in paper-like, inflexible skin.

Gold has antioxidant qualities that stop collagen from constantly breaking down. As a result, the skin maintains its' youthful appearance and collagen levels.

8. It removes dryness

Is your skin unusually dry? Gold might assist you get rid of your dry, lifeless skin. The ions in the gold speed up the skin cells' metabolic processes. Your skin's inner layer will feel nourished and its outer layer less flaky consequently.

So there it is; experts agree that pure gold possesses a variety of potent anti-aging and skin-saving effects, so make it part of your routine now. Avoid being duped by items that include gold mica; although super shimmery & pretty, it's not genuine gold. The words "24k gold" on the label, which indicate that the item includes 24 carat gold, should be sought after instead. 24K gold is one of the highest concentrations of gold available for use on the skin. With such a high concentration, you can take full advantage of the benefits of gold, boosting your skin's brightness and shielding it from free radical damage.

Check out our 24K Gold Face Serum here.